Northshore Economic Development Organization Announces Updated Branding and Enhanced Job Creation Efforts
The Economic Development Organization for St. Tammany Embarks on Bold New Chapter for Business Attraction and Marketing
Media Contact: Kristin Durand
Immediate Release: February 20, 2025
Covington, LA — Today, Chris Masingill, Chief Executive Officer, announces the launch of the organization’s updated brand and name, St. Tammany Economic Development Corporation (St. Tammany EDC). These refreshed components are part of a comprehensive and intentional planning process, which includes the adoption of a business attraction and marketing plan and the development process of the organization’s second 5-year economic development strategic plan, THRIVE2029.
“St. Tammany Economic Development Corporation is excited to build upon the foundational successes and outcomes of our first 5-year economic development strategic plan, THRIVE2023, and step boldly into our next phase of economic development work on the Northshore,” said Chris Masingill, Chief Executive Officer, St. Tammany Economic Development Corporation. “We are laser-focused on sustaining business retention and expansion efforts, scaling business formation activities and collaborative partnerships, and securing investments that enhance the economic landscape for all in St. Tammany.”
The inclusion of “economic development” in the organization’s name provides greater clarity on our organizational function and our mission. This effort embodies the hallmarks of both our proven track record and our aspirational vision: bold, forward-thinking, and deeply committed to helping our businesses and community thrive. The organization’s website, www.sttammanyedc.org, includes redesigned features for increased functionality and smoother user experience.
Initial implementation of the business attraction and marketing plan began earlier this month with the relaunch of our dedicated business development website, Invest St. Tammany. The site demonstrates why St. Tammany is the destination of choice for business growth, economic opportunity, and job creation by highlighting existing businesses, sharing details about target industry sectors and our highly skilled and talented workforce, and spotlighting our pad-ready sites for business location and investment. The website also features our first business development video showcasing St. Tammany as Louisiana’s parish of prosperity.
The implementation of the 3-year business attraction and marketing plan is anchored by dedicated financial resources and increased staff capacity for intentional business attraction activities. The priority activities include stronger alignment with the economic development teams at Louisiana Economic Development, Greater New Orleans Inc., and CLECO to foster investment and job creation opportunities, direct and proactive engagement with site location consultants to maintain awareness of St. Tammany’s economic landscape and competitive assets, and telling the dynamic St. Tammany story with a broader audience of key decision makers through enhanced digital marketing tools.
“As the economic development industry continues to evolve, these emerging leaders are rising to meet new challenges with expertise and innovation," said Todd Jorgenson, managing director and principal of Jorgenson Pace, Inc. "Congratulations to this year’s 40 honorees—your leadership is making a lasting impact on both your communities and the industry at large.
Please reach out directly to St. Tammany Economic Development Corporation Director of Communications, Kristin Durand, for any media inquiries or to schedule interviews.